Back in March, at the Watches & Wonders trade show in Geneva, Rolex unveiled one of the year’s most talked-about watches: perfect Rolex Day-Date replica watches with a jigsaw puzzle dial and—most controversially—emojis instead of numbers on the date wheel. Ever since, the watch has been a lightning rod amongst watch enthusiasts, with collectors either defiantly loving it or absolutely loathing it. John Mayer, arguably the most influential watch collector on the planet, was a fan of the Swiss movements fake Rolex Day-Date “Puzzle Dial” watches from the jump.
Russell Kelly, COO of the Carmel, CA-based Fourtané Jewelers, recalled speaking to Mayer about this particular piece backstage at one of the musician’s concerts shortly after the gonzo Day-Date debuted. “We were sitting around talking about all the new stuff that came out,” Kelly said over the phone Tuesday. “We both thought that watch in particular was interesting and that it was cool that Rolex did that.” So when Rolex allocated AAA UK replica Rolex Day-Date “Puzzle Dial” watches to Fourtané—one of the first to be delivered in the world—Kelly knew exactly who to call.
“[Mayer] was pretty much in on the first phone call,” Kelly said. “Not just because it’s such a fun and special launch, but it speaks to a generation. And we give John so much credit for opening the world of watch collecting and appreciation up to the new generation.”
Just a few days after that initial call, Mayer flew to Carmel to pick up his new purchase. Kelly and Fourtané owner Josh Bonifas fetched him from the airport and brought him back to the store, where they spent over an hour together. Mayer, who was sporting Tiffany-stamped gold luxury fake Rolex Daytona 6263 watches, first spent some time browsing Fourtané’s new and vintage watches. “Watch geeking out a little bit,” Kelly said. Finally, the moment came to present the piece to Mayer. “We put it on his wrist and he was thrilled,” Kelly said. Like everyone else who tries the “Puzzle Dial” on, the first thing he did was spin through the watch’s set of 31 emojis (which appear in the date window at 3 o’clock) and seven different sayings (in place of the days of the week at 12 o’clock).
Mayer wore the watch in public for the first time last Friday, and Fourtané is already seeing the effects of his influence. While the top Rolex Day-Date copy watches wasn’t lacking for suitors prior to Mayer’s purchase, Kelly said the volume of calls about the release has multiplied since it was spotted on the musician’s wrist. The pairing is undeniable. “It just felt like such a great fit for him,” Kelly added.
Despite its goofy concept, the “Jigsaw Dial” Rolex Day-Date replica watches for sale—-or “Emoji Watch,” as it’s colloquially known—is nevertheless made using some of the most complex watchmaking techniques possible. The jigsaw pieces are created using what’s called champlevé enameling, which requires an artisan to carve into the metal and then fill it with the powdered glass. (Tiffany & Co. made some breathtaking pieces using this technique in the 1800s.) “It’s really, really special in terms of the techniques [Rolex] uses,” Kelly said. “It’s been done by the highest watchmakers and some of the most collectible timepieces had this style of enameling.”
What makes this watch even more special is the juxtaposition of old-world technique with its light-hearted concept. The Day-Date is one of Rolex’s most prestigious pieces, thanks to its ability to display both the date and day of the week, but this version subverts that tradition in favor of vibey sayings and text-ready emojis. The seven different words it displays up top are “Happy,” Eternity,” “Gratitude,” Peace,” “Faith,” “Love,” and “Hope.” The 1:1 Rolex super clone watches also displays 31 different emojis, including a little Rolex crown, a Magic 8 Ball, a panda, a ladybug, and a sweet smooching face. It is almost certainly the strangest thing to ever come out of Rolex’s catalog.
That the watch is such an oddity is exactly what makes it such a perfect fit for Mayer’s collection. The musician has consistently bucked trends in the watch world, always following his own nose. Perhaps the most famous example is what’s now known as the “John Mayer” Daytona—the gold green-dial variation that shot up in value after the “Gravity” singer wore it. Mayer was also early to embrace flashier gold 2023 China Rolex replica watches and gem-set versions of the Daytona, including the now-infamous Rainbow.
“He’s always been a very early adopter, if not market maker, of the gem-set [watches],” Kelly said of Mayer. “He appreciates craftsmanship and rarity, and [the ‘Puzzle Dial’], for sure, will be a very rare watch.” So rare, in fact, that Kelly doesn’t anticipate another passing through Fourtané.
After Mayer’s new watch was properly sized, he spent the rest of the day wearing it around Carmel. Kelly and Bonifas took him on a tour of the typically foggy city, which was experiencing an unusually sunny day. I can practically picture Mayer now, delightedly spinning through his cheap Rolex fake watches’ emojis while driving the quaint seaside town’s famed 17 Mile Drive. (As a former Bay Area resident, might I suggest the world-renowned aquarium the next time you’re in town, John?) The trio finished the day with a meal at local haunt Chez Noir, which just received a Michelin star, before dropping Mayer back at the airport.
“John walked away super happy and was even more excited than when he arrived,” Kelly said. Which makes sense: Who could be sad with the Emoji Rolex replica watches wholesale on their wrist?